Retro Jordan’s not selling out
In the early 2000’s, when Michael Jordan was near the end of his NBA career, Jordan brand began to retro or rerelease some of the original Jordan shoes that Michael wore when he played. Around this time, Jordan shoes were priced around the $100-130 which was expense for a sneaker at the time. Also around this time, it was normal to walk into a mall and into a local Footlocker, Footaction, Champs Sports, or Finishline and see retro Jordan’s sitting on the shelves at any time. People could simply go to the mall and buy the shoe with no problem. If you had the money to afford the shoes, you were able to do so. Fast forward to around 2011-2014, and around this time you would not be able to find a single pair of retro Jordan’s sitting in a shoe store at the mall. When the Jordan brand would release at the mall on Saturday morning, people would camp out outside the mail the night before to ensure they would be in line when the shoes came out so they could get their hands on a pair. The only other way that people were not camping out at the mall was if the store did a raffle for the sneakers. If you were one of the people picked, you could go to the store that day and buy the shoes with no problems.
Now to the past couple of years, Jordan’s are beginning to sit again. Some reasons why they are sitting again is that Jordan brand decided to increase the price of retro Jordan’s to $190 and some at $220. Along with the increase in price, they have increased the quantity of shoes that they have produced as well. Not to mention, they are releasing a new pair of retro Jordan’s every single week, and sometimes, multiple pairs in a single week. People are not able to afford them now, plus they have new ones coming out every week and people must pick and choose which shoes that want to buy at the time if they can. Another factor is the rise of Adidas with their new shoes like the Ultra Boost and their Kanye West Yeezy sneaker line. The competition between the Adidas brand and Jordan brand is another reason Jordan’s are sitting and not selling out like they used too. With all that being said, I do think that Jordan’s are overpriced, but I do think that it’s a good thing that Jordan’s are sitting on shelves again. Due to them not selling out, anybody that wants them can get them. Let me know in the comments how you feel about retro Jordan’s sitting.